I love the drive to learn and succeed within our space. It pushes us towards greater achievements, but it can also blind us to some critical weaknesses. We’re hungry for the newest information, and there is always some new shiny object to chase. Every marketing survey seems to include some sort of sentiment that marketers don’t […]
Health Connective Insights
Testing Essentials
Practically everyone seems to understand the need for testing your application before going live. So why is it so easy to take for granted, skip steps, or ignore completely? Testing is something that everybody understands is important. Tests are how you raise confidence that it does what it does before you release it into the […]
Five Reasons Why IT Doesn’t Want to Support Your Next Martech Purchase
Making requests in a corporate environment is a delicate dance of data and psychoanalysis. You need to be able to prove your case, and you need to understand exactly who you’re talking to and what they need. In some corporate dynamics, the system is weighted towards turning away your requests rather than granting them. There […]
Quick Wins Versus Trust-Building
Trust is essential to a successful business that stands the test of time. If so, then why aren’t we all focusing on trust a heck of a lot more? Trust isn’t something that just magically happens. It takes intentional effort. PWC ran a survey in May 2022 where they found that 87% of executives think […]
Want to Avoid Headaches? Insist on Repeatability
It’s common to focus on the immediate problems that you’re facing when standing up a new project or server. But what about the next time that you need to perform that process? Will you remember all of the steps you took? That’s where repeatability comes in. It might not feel like a priority. Until it […]
Get Your Head Out of the Strategy Clouds for a Minute
The title Get Your Head Out of the Strategy Clouds for a Minute makes me laugh because it’s something I have to tell myself on a regular basis. I love taking the time to imagine what’s possible and to think about how we or our clients can muster resources to get there, but the make […]
Be the Champion of the Pilot Program for Expanded Buy-In Opportunities
In large organizations, marketers can end up on their own islands. You might call it a “silo” instead, but the basic concept is the same: marketing ends up in its own corner executing plans and hoping that other teams will jump on board when the time comes. This process of developing on our own leads […]
How Documentation Can Be Your Secret Sauce
Effective development teams use a set of best practices that are almost unnoticeable, but they can make all the difference. One of those best practices is documentation. When teams prioritize documenting along the way, they save time, money, and grief down the road. This is even more important in a regulated industry like medtech. In […]