Health tech companies seem to forget that the last thing a provider wants is something to distract them from caring for their patients, according to Dr. Mike Greiwe, a practicing orthopedic surgeon with OrthoCincy, and founder of the OrthoLive telemedicine platform. As both a practitioner and a tech guru, Dr. Greiwe understands how to help health IT get to […]
Health Connective Insights
Episode 62: Tech Will Never Replace Doctors
Brian Carter, SVP of Product at Validic, joins the show this week to share how health tech companies can use their services to educate patients, and not just sell to providers. In this episode, you’ll learn how smaller health tech companies can develop new provider relationships, keep transparency at the forefront, and stay focused on […]
Episode 54: Proving Higher Value in the O.R.
The level of service in medical device sales has shifted in major ways. Jim Chessie, Managing Partner at VB Enviro Care, identifies keys for sales reps to provide the highest level of service in today’s operating room as compared to previous years. In this episode, you’ll learn how the surgical team benefits when the rep […]
Episode 52: Overcoming New Sales and Marketing Pressures
We’re in an odd phase of the pandemic where we haven’t yet beat the disease, but businesses are begging for some semblance of normal life—and revenues. Michael, Scott, and Jared discuss the challenges that healthcare vendors are facing as marketing and sales indicators have become impossible to project. In this episode, you’ll learn how marketing […]
Episode 41: Where the Sales Rep Fits In
Greg Rainey, a cofounder of Lighthouse Business Solutions, speaks with Scott about the role of the medical device salesperson in the operating room – a role that is ripe for change in a COVID-19 world. Successful sales reps today are showing that they understand the need to balance administrators’ perspective of wanting to reduce the […]
Understand Whether Your Site Delights or Frustrates with Tree Testing
Tree testing is a way of testing your information architecture, or the way you’ve structured the navigation and flow of content on your website. We used this method of testing to better understand potential patients who might interact with our marketing platform, and we found out we definitely had some changes to make to smooth […]
Direct-to-Patient Digital Marketing: How to Stand Out Online
It is becoming increasingly important for businesses of all industries and sizes to focus on the web in their marketing efforts—medical device and pharma companies included. Traditionally, medical device and pharma companies have primarily marketed themselves through traditional methods like print ads, billboards, commercials, etc., as well as face to face meetings with physicians and […]