When developing a new medtech product, it’s tempting to try to go as broad as possible with the features you include. The more you add on, the more potential users for your device, right? Not exactly. When you try to appeal to every possible need that any potential user might have in a single product, […]
Health Connective Insights
The Venn Diagram of Content Topic Selection
Staying consistent in your brand voice is a critical component of how you write for social media, for thought leadership content, for product descriptions, and for your site’s homepage. Sometimes, we stray from what makes sense for us (our brand) to talk about. We might have the urge to be more creative and less constrained, […]
Navigating New HIPAA Compliance For Your Website
There has been a big shift in what a HIPAA compliant website looks like when it comes to analytics and tracking information. It can be challenging for practices to navigate their options. Join Scott Zeitzer and Ashley Hohensee from P3 and host Michael Roberts as they walk us through their own journey to find a […]
Strengthening Alignment Between Marketing and Others
We all know we should be breaking down silos for more efficient work. Keeping teams split apart leads to all kinds of issues where critical information doesn’t get passed freely, which means more product issues and customer communication issues. We know we should be more collaborative. But it’s difficult. One reason Marketing doesn’t spend more […]
Finding Your Content Sweet Spot with Marnie Hayutin
Healthcare and medical brands can easily dilute their brand voice if they don’t approach their content strategy with intention. Join Marnie Hayutin, Founder of Writing.Health, and host Michael Roberts as they discuss best practices for finding the best voice for your company based on your brand values or pillars. Transcript: Michael: Welcome to the Health […]
A Deeper Look at Calling Physicians to Adventure
How does your company call physicians to adventure? We know we have to sell products or services to make money as a company, but how can we draw physicians into something more profound? After attending the Social Media World conference this year, one of my biggest takeaways was a talk focused on a “Call to Adventure” […]
Empowering Older Adults in DTC Marketing
America’s population is aging. The United States Census Bureau in June of 2020 had the following to say on the shift in our demographics: “The first Baby Boomers reached 65 years old in 2011,” said Dr. Luke Rogers, chief of the Census Bureau’s Population Estimates Branch. “Since then, there’s been a rapid increase in the size of […]
The Nuances of Adding Gamification for Physicians
“Hey, let’s add some gamification elements! People will love it!” While the concept of gamification—adding game-like elements and achievements to encourage and reinforce desired behaviors—isn’t as universally lauded as it once was, people still look to the technique as a way to make their application “stickier” (or more likely to keep users coming back to […]