This week’s episode is the first in a 3-part “marketing refresher series” covering some of the foundational aspects of your digital marketing that may have been neglected because of the pandemic. As organizations begin to come out of survival mode, it can be easy to overlook the fundamentals. In this episode, Michael, Scott, and Jared […]
Health Connective Insights
Episode 72: The Right Side of the Provider
Everything that it takes for a medical innovation to gain traction requires being on the “right side of the provider.” Maya Said, president and CEO of Outcomes4me, joins the show this week to share how she grew her company’s digital health app to make it easier for breast cancer patients to know all of their […]
Episode 71: Nailing Your Marketing Mix, Pt. 2
You have a lead; now what?? While Part 1 of our marketing mix discussion focused on starting points such as landing pages and content marketing, Part 2 walks through the lead conversion process that happens once someone is in your sales or marketing funnel. In this episode, you’ll learn how to pay more attention to […]
Episode 70: Nailing Your Marketing Mix, Pt. 1
There are so many marketing channels to choose from, and it doesn’t get any easier now that consumer behavior has changed during the pandemic. Sometimes it can feel like all you have to do is choose tactics from a menu, but that usually just leaves a sour taste in your mouth. In this first of […]
Tips for Running a Successful Co-Branded Campaign for Medtech Companies
While co-branded campaigns are a common marketing strategy for health tech companies and providers, creating successful co-branded campaigns can be a challenge. Companies and providers have to balance what they want to say with what the patient will actually care about, and that is often an issue that co-branded campaigns struggle with. On a recent […]
Episode 69: Communities Don’t Create Themselves
It takes a digital village to keep providers connected with each other and with emerging tech that can help them provide better care. Jennifer Armstrong, VP of Marketing at Stratus, joins the program to share the story of EEG U, Stratus’ online provider community that is moving their growth goals forward without breaking the bank. […]
Episode 68: Cracking the Code on Co-Branding
Co-branding between health tech companies and local providers isn’t always as easy as 1 + 1 = 2. Without considerate planning, it can turn into a double helping of content that isn’t useful for anyone. Success takes finding balance between what the patient is going to care about and what the company and provider want […]