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Health Connective Insights

From Product Experience Stats to Satisfaction: Optimize for Retention

March 22, 2023

If your customers / end users for your product are physicians, you have a highly demanding audience. Their tools need to work every time. If your products aren’t living up to a high standard, then physicians and hospitals may need to take their business elsewhere. If you’re working with patients / consumers, your job isn’t […]

App Usability in Medical Device Design for Patients, Physicians, and Product Engineers

March 15, 2023

Close up ux developer and ui designer

Product usability is a critical factor in the success of any medical device, both commercially and clinically. Still, not everyone realizes how much goes into making a product more intuitive. We recently had the chance to sit down with Jose Bohorquez, president of Bold Type, to discuss our outlooks for the medical device industry as […]

Be More Human in Your Marketing with the Right Tech

March 8, 2023

When we look back at all the technological innovations that have come up in our marketing tools, it’s easy to see where we’ve put a barrier between us and the people we mean to help.   This isn’t just a problem with how we interact with our audience and our customers. We create the same […]

Keeping the Vision for Your Product in a Hard Economy

February 15, 2023

Planning analyze investment and marketing on tablet in office

If your budget gets cut back, what can you do to stay focused on the purpose behind your product? In medtech, companies aren’t creating pointless products. These devices and technologies are meant to improve patient care. Purpose doesn’t make a medical device exempt from the laws of economics, though. Here are some thoughts on how […]

Brand Communities for Patients and Consumers Go Beyond Offering Support

February 8, 2023

Brand Community Sitting in Circle

Patient community is not a new concept, thankfully. Patient communities provide a space (online and/or in person) where people facing a similar condition can come together to support one another. This kind of support may come in the form of providing recommendations on good food to eat while dealing with a particular condition. People may […]

Medtech Companies Need to Create Meaningful Customer Communities

January 25, 2023

How can medtech companies create value beyond the core features and benefits of their devices? Mark Schaefer, in his book Belonging to the Brand, suggests that companies should investigate building communities that function for a reason other than customer support. Communities can be a convergence of customer experience and marketing. The bond of community is an […]

Your Spreadsheet Is Holding You Back

January 11, 2023

Office Employee Using Spreadsheet

I love spreadsheets, too. They work. They really do… until they don’t. Spreadsheets Are Awesome Can we take a moment to appreciate what Microsoft Excel, Google Sheets, Apple Numbers, and all the other spreadsheet software out there can do for us? They help us with financial tracking and calculations, but that’s only a fraction of […]

Automation Essentials

January 3, 2023

A development pipeline automates your testing process and gives your app the best opportunity to deploy successfully. There are simply some tasks that are better for computers to do. Humans are fallible and can take longer to accomplish rudimentary tasks.  Besides, if you could set up your testing process once upfront, wouldn’t you want to […]

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