If you’re like the majority of marcom leaders, custom applications can be some of your greatest triumphs, as well as some of your toughest headaches. One headache that everyone hopes to avoid is the dreaded point when it becomes clear that an application is not doing what it’s supposed to do. If you’re not careful, […]
There are lots of reasons marketing and communications teams in medtech might need a custom application. Sometimes off-the-shelf solutions can help with your business needs, but the medtech industry may have more specialized needs for an application that more generic software can’t provide, even with customization.
In these blog posts, we share tips and best practices from our custom development work with marcom teams, including how to evaluate whether or not you need a custom application, how to effectively communicate what you need to developers (whether in-house or third-party), and how to demonstrate value to the C-suite and your customers.
One of the best features of a data management tool, whether a surgical dashboard, customer relationship management system (CRM), or other reporting tool, is the ability to customize your options. Even most off-the-shelf solutions offer some level of customization to help manage your data in a way that is efficient and makes sense for your […]
Whether you want to provide your customers with an online catalog of all the products offered by your medtech company, or you actually want to offer the ability to order products online, a robust search tool can be really helpful. Often, a medtech company might have several similar products or components, and it can be […]
We are often asked how long it would take to develop a custom application for a medtech company and all of the factors that might affect the development process. The answer is that it can vary quite a bit depending on the company’s needs, the scope of the project, and the different phases required within […]
When building a custom application for your medtech company, it’s important to budget for not only the initial build of the application, but also future iterations. Good application development is never a “one and done” type of engagement–future iterations will always be needed to keep up with evolving technology and business needs. If you are […]
There are lots of business problems and processes that medtech companies face that could be improved with an application. But how do you know whether your company needs a custom application, or if something “off-the-shelf” will meet your needs? The truth is, not all business processes require custom applications to solve a problem. Depending on […]
When your medtech company is ready to build a custom application, one of the first steps is to provide your developer group, whether it’s your IT department or an external vendor, with a business requirements document. Simply put, a business requirements document spells out the requirements your application must meet to be considered successful. It […]