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There are lots of reasons marketing and communications teams in medtech might need a custom application. Sometimes off-the-shelf solutions can help with your business needs, but the medtech industry may have more specialized needs for an application that more generic software can’t provide, even with customization.

In these articles, we share tips and best practices from our custom development work with marcom teams, including how to evaluate whether or not you need a custom application, how to effectively communicate what you need to developers (whether in-house or third-party), and how to demonstrate value to the C-suite and your customers.

Here are a few quick resources for you in addition to our articles:

  • Healthcare Marketing Event Calendar
  • Medical Device Marketing Glossary

From Product Experience Stats to Satisfaction: Optimize for Retention

March 22, 2023

If your customers / end users for your product are physicians, you have a highly demanding audience. Their tools need to work every time. If your products aren’t living up to a high standard, then physicians and hospitals may need to take their business elsewhere. If you’re working with patients / consumers, your job isn’t […]

Be More Human in Your Marketing with the Right Tech

March 8, 2023

When we look back at all the technological innovations that have come up in our marketing tools, it’s easy to see where we’ve put a barrier between us and the people we mean to help.   This isn’t just a problem with how we interact with our audience and our customers. We create the same […]

Brand Communities for Patients and Consumers Go Beyond Offering Support

February 8, 2023

Brand Community Sitting in Circle

Patient community is not a new concept, thankfully. Patient communities provide a space (online and/or in person) where people facing a similar condition can come together to support one another. This kind of support may come in the form of providing recommendations on good food to eat while dealing with a particular condition. People may […]

Medtech Companies Need to Create Meaningful Customer Communities

January 25, 2023

How can medtech companies create value beyond the core features and benefits of their devices? Mark Schaefer, in his book Belonging to the Brand, suggests that companies should investigate building communities that function for a reason other than customer support. Communities can be a convergence of customer experience and marketing. The bond of community is an […]

Your Spreadsheet Is Holding You Back

January 11, 2023

Office Employee Using Spreadsheet

I love spreadsheets, too. They work. They really do… until they don’t. Spreadsheets Are Awesome Can we take a moment to appreciate what Microsoft Excel, Google Sheets, Apple Numbers, and all the other spreadsheet software out there can do for us? They help us with financial tracking and calculations, but that’s only a fraction of […]

Are We Carving Out Enough Time to Think? 

December 27, 2022

There are certain times of the year that we designate for planning our marketing, and the rest is meant for doing. The problem with that style of scheduling is that it leaves some significant gaps where plans can go off track or simply become irrelevant. We need regular intervals of review and planning to align. […]

Control Marketing Anxiety with Deliberate Boundaries

December 14, 2022

I love the drive to learn and succeed within our space. It pushes us towards greater achievements, but it can also blind us to some critical weaknesses.  We’re hungry for the newest information, and there is always some new shiny object to chase. Every marketing survey seems to include some sort of sentiment that marketers don’t […]

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Recent Posts

  • From Product Experience Stats to Satisfaction: Optimize for Retention March 22, 2023
  • App Usability in Medical Device Design for Patients, Physicians, and Product Engineers March 15, 2023
  • Be More Human in Your Marketing with the Right Tech March 8, 2023
  • Keeping the Vision for Your Product in a Hard Economy February 15, 2023
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