Making requests in a corporate environment is a delicate dance of data and psychoanalysis. You need to be able to prove your case, and you need to understand exactly who you’re talking to and what they need. In some corporate dynamics, the system is weighted towards turning away your requests rather than granting them. There […]
Marcom
There are lots of reasons marketing and communications teams in medtech might need a custom application. Sometimes off-the-shelf solutions can help with your business needs, but the medtech industry may have more specialized needs for an application that more generic software can’t provide, even with customization.
In these blog posts, we share tips and best practices from our custom development work with marcom teams, including how to evaluate whether or not you need a custom application, how to effectively communicate what you need to developers (whether in-house or third-party), and how to demonstrate value to the C-suite and your customers.
Quick Wins Versus Trust-Building
Trust is essential to a successful business that stands the test of time. If so, then why aren’t we all focusing on trust a heck of a lot more? Trust isn’t something that just magically happens. It takes intentional effort. PWC ran a survey in May 2022 where they found that 87% of executives think […]
Get Your Head Out of the Strategy Clouds for a Minute
The title Get Your Head Out of the Strategy Clouds for a Minute makes me laugh because it’s something I have to tell myself on a regular basis. I love taking the time to imagine what’s possible and to think about how we or our clients can muster resources to get there, but the make […]
Be the Champion of the Pilot Program for Expanded Buy-In Opportunities
In large organizations, marketers can end up on their own islands. You might call it a “silo” instead, but the basic concept is the same: marketing ends up in its own corner executing plans and hoping that other teams will jump on board when the time comes. This process of developing on our own leads […]
The Interview Method: Getting Your Teams to Use Internal Resources
How many times do you find yourself thinking, “But we already created a resource for this! Why doesn’t anyone use it?” You’re certainly not alone! This is a struggle marketing & communications (marcom) teams share across industries. Your sales team may not be aware of all of the decks and PDFs your team created. Your […]
Scaling Back on Your Marketing Operations Budget? Optimize for Precision
As marketing budgets come under more pressure, there’s a greater need for teams to be more precise in the applications that they develop. The days of massive ongoing projects are disappearing, replaced with a rise of custom development projects that solve specific problems. And that means that marketing teams have a greater need to improve […]
Don’t Fall Prey to the Sunk Cost Fallacy for MarCom Applications
If you’re like the majority of marcom leaders, custom applications can be some of your greatest triumphs, as well as some of your toughest headaches. One headache that everyone hopes to avoid is the dreaded point when it becomes clear that an application is not doing what it’s supposed to do. If you’re not careful, […]