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There are lots of reasons marketing and communications teams in medtech might need a custom application. Sometimes off-the-shelf solutions can help with your business needs, but the medtech industry may have more specialized needs for an application that more generic software can’t provide, even with customization.

In these articles, we share tips and best practices from our custom development work with marcom teams, including how to evaluate whether or not you need a custom application, how to effectively communicate what you need to developers (whether in-house or third-party), and how to demonstrate value to the C-suite and your customers.

Here are a few quick resources for you in addition to our articles:

  • Healthcare Marketing Event Calendar
  • Medical Device Marketing Glossary

Conquer Those Marketing Challenges with Clear Problem Definition

May 31, 2023

As marketers, we’re often presented solutions for problems that we  may not actually have. All of that stuff could be useful (except for that specific email list). These taglines are written by marketers, so, of course, they sound useful. But the problem with these catchy taglines is that they are written in the hopes that […]

Don’t Kill the Engine

May 17, 2023

One of the regular refrains we often repeat as a team is “don’t kill the engine.” Meaning, we can explore ideas as a business, but we can’t let those ideas interfere with providing service to our clients. If something will interfere with our ability to deliver on our core promise, then we have to reconsider […]

Reenvisioning Your Role as a Marketer

May 3, 2023

How did you get into marketing? What were your expectations? I remember seeing graphic designers’ art back in college and thinking how cool that career path would be, but I wasn’t an artist. I couldn’t do that job. Besides, I had other career paths in mind. Years later, I found my way into marketing by […]

Overcoming Physician Engagement Challenges in 2023

April 19, 2023

With all of the many changes in the world of healthcare, marketing and communication strategies seemingly need to be completely rewritten on an annual basis. Physicians aren’t as cut off as they were during the height of Covid, but several competing demands are rushing to fill that available time. Physician Availability Let’s take a look […]

Call Your Audience to Adventure

April 5, 2023

This was my first year attending Social Media Marketing World in San Diego, and I certainly left with enough knowledge that my head felt like it was going to pop. Social media is obviously changing in many ways: Rather than going through all of the fascinating details I heard during the meeting, I want to […]

From Product Experience Stats to Satisfaction: Optimize for Retention

March 22, 2023

If your customers / end users for your product are physicians, you have a highly demanding audience. Their tools need to work every time. If your products aren’t living up to a high standard, then physicians and hospitals may need to take their business elsewhere. If you’re working with patients / consumers, your job isn’t […]

Be More Human in Your Marketing with the Right Tech

March 8, 2023

When we look back at all the technological innovations that have come up in our marketing tools, it’s easy to see where we’ve put a barrier between us and the people we mean to help.   This isn’t just a problem with how we interact with our audience and our customers. We create the same […]

Brand Communities for Patients and Consumers Go Beyond Offering Support

February 8, 2023

Brand Community Sitting in Circle

Patient community is not a new concept, thankfully. Patient communities provide a space (online and/or in person) where people facing a similar condition can come together to support one another. This kind of support may come in the form of providing recommendations on good food to eat while dealing with a particular condition. People may […]

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Popular Marcom Posts

  • When Should a Medtech Company Build a Custom Application?
  • Five Keys to Creating an Effective Physician Finder
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  • Conquer Those Marketing Challenges with Clear Problem Definition
    May 31, 2023
  • Don’t Kill the Engine
    May 17, 2023
  • Reenvisioning Your Role as a Marketer
    May 3, 2023
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