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Marcom

There are lots of reasons marketing and communications teams in medtech might need a custom application. Sometimes off-the-shelf solutions can help with your business needs, but the medtech industry may have more specialized needs for an application that more generic software can’t provide, even with customization.

In these articles, we share tips and best practices from our custom development work with marcom teams, including how to evaluate whether or not you need a custom application, how to effectively communicate what you need to developers (whether in-house or third-party), and how to demonstrate value to the C-suite and your customers.

Here are a few quick resources for you in addition to our articles:

  • Healthcare Marketing Event Calendar
  • Medical Device Marketing Glossary

Medtech Companies Need to Create Meaningful Customer Communities

January 25, 2023

How can medtech companies create value beyond the core features and benefits of their devices? Mark Schaefer, in his book Belonging to the Brand, suggests that companies should investigate building communities that function for a reason other than customer support. Communities can be a convergence of customer experience and marketing. The bond of community is an […]

Your Spreadsheet Is Holding You Back

January 11, 2023

Office Employee Using Spreadsheet

I love spreadsheets, too. They work. They really do… until they don’t. Spreadsheets Are Awesome Can we take a moment to appreciate what Microsoft Excel, Google Sheets, Apple Numbers, and all the other spreadsheet software out there can do for us? They help us with financial tracking and calculations, but that’s only a fraction of […]

Are We Carving Out Enough Time to Think? 

December 27, 2022

There are certain times of the year that we designate for planning our marketing, and the rest is meant for doing. The problem with that style of scheduling is that it leaves some significant gaps where plans can go off track or simply become irrelevant. We need regular intervals of review and planning to align. […]

Control Marketing Anxiety with Deliberate Boundaries

December 14, 2022

I love the drive to learn and succeed within our space. It pushes us towards greater achievements, but it can also blind us to some critical weaknesses.  We’re hungry for the newest information, and there is always some new shiny object to chase. Every marketing survey seems to include some sort of sentiment that marketers don’t […]

Five Reasons Why IT Doesn’t Want to Support Your Next Martech Purchase

November 30, 2022

money spread out

Making requests in a corporate environment is a delicate dance of data and psychoanalysis. You need to be able to prove your case, and you need to understand exactly who you’re talking to and what they need. In some corporate dynamics, the system is weighted towards turning away your requests rather than granting them. There […]

Quick Wins Versus Trust-Building

November 15, 2022

Hikers helping each other.

Trust is essential to a successful business that stands the test of time.  If so, then why aren’t we all focusing on trust a heck of a lot more? Trust isn’t something that just magically happens. It takes intentional effort. PWC ran a survey in May 2022 where they found that 87% of executives think […]

Get Your Head Out of the Strategy Clouds for a Minute

November 2, 2022

Beautiful clouds view from The Cosmiques Hut, Aiguille du Midi in the evening light, Chamonix-Mont-Blanc, France

The title Get Your Head Out of the Strategy Clouds for a Minute makes me laugh because it’s something I have to tell myself on a regular basis. I love taking the time to imagine what’s possible and to think about how we or our clients can muster resources to get there, but the make […]

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Recent Posts

  • Medtech Companies Need to Create Meaningful Customer Communities January 25, 2023
  • Your Spreadsheet Is Holding You Back January 11, 2023
  • Automation Essentials January 3, 2023
  • Are We Carving Out Enough Time to Think?  December 27, 2022
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