This week’s episode is the third in a three-part series about getting projects back on track. No matter the size of a project, it’s the culmination of ideas that have come along the way. It’s important to know how to execute ideas and celebrate the people behind them. In this episode, learn how to manage […]
Health Connective Insights
Episode 83: Get Back On Track, Pt. 2
This week’s episode is the second in a three-part series about getting projects back on track. Part 2 focuses on how to blend creativity and analysis, a.k.a. the “art and science” involved in project development. Creativity sometimes benefits from the addition of constraints instead of having wide open spaces. In this episode, learn keys to […]
Episode 82: Get Back On Track, Pt. 1
This week’s episode is the first in a three-part series about getting projects back on track. The bigger a project, the more likely it is to get derailed along the way, and delays can come with major price tags. How do we exceed expectations and overcome some of these common obstacles? Part 1 focuses on […]
5 Keys to Creating an Effective Physician Finder
Physician finders are a mainstay for many medtech companies, and they can be helpful in getting patients to the providers and hospitals that use your devices. However, not all physician finders are created equal. If you want your physician finder to actually be effective, there are several factors that you should consider. Ultimately, your physician […]
Episode 81: Reboot Marketing Series, Pt. 3
This week’s episode is the third in a three-part Reboot Marketing Series for medical practices. In this episode, Michael, Scott, and Jared discuss the relationship between marketing your practice and marketing your physicians. What products or services are practices actually marketing? Learn how to address this and other questions that typically come up during discussions […]
Episode 80: Reboot Marketing Series, Pt. 2
This week’s episode is the second in a 3-part Reboot Marketing Series for medical practices. In this episode, Michael, Scott, and Jared discuss how to take your online content to the next level, starting with social media and video marketing. It’s easy to get so caught up in the details of the content, that we […]
Providing Value to Medtech Customers at Any Size or Scale
Your medtech company doesn’t have to be one of the “giants” in the industry, constantly rolling out new products and services, in order to continue providing value to your customers. Even if your company is focused on a single product or service, there are ways to add value without having to develop something big and […]