How many times do you find yourself thinking, “But we already created a resource for this! Why doesn’t anyone use it?” You’re certainly not alone! This is a struggle marketing & communications (marcom) teams share across industries. Your sales team may not be aware of all of the decks and PDFs your team created. Your […]
Health Connective Insights
Scaling Back on Your Marketing Operations Budget? Optimize for Precision
As marketing budgets come under more pressure, there’s a greater need for teams to be more precise in the applications that they develop. The days of massive ongoing projects are disappearing, replaced with a rise of custom development projects that solve specific problems. And that means that marketing teams have a greater need to improve […]
When Your MVP Misses the Mark
How do you know when a minimum viable product is too minimal, and what can you do about it? This comes up a lot during custom application projects, and we have found it helpful to review what an MVP is, how to develop it, and how to use it to set up your project for […]
The Sunk Cost Fallacy for R&D Teams
Previously we addressed the sunk cost fallacy for marcom and business teams: the decision to keep an application that doesn’t work, or walk away and start over. This can be one of the more challenging decisions for leaders because, on one hand you’ve spent money to have something developed, but on the other hand, the […]
Don’t Fall Prey to the Sunk Cost Fallacy for MarCom Applications
If you’re like the majority of marcom leaders, custom applications can be some of your greatest triumphs, as well as some of your toughest headaches. One headache that everyone hopes to avoid is the dreaded point when it becomes clear that an application is not doing what it’s supposed to do. If you’re not careful, […]
Avoiding Data Clutter–Even When You Have the Right Tools
One of the best features of a data management tool, whether a surgical dashboard, customer relationship management system (CRM), or other reporting tool, is the ability to customize your options. Even most off-the-shelf solutions offer some level of customization to help manage your data in a way that is efficient and makes sense for your […]
How Analytics Reporting Can Help You Improve Your Surgical Dashboard
Are physicians reviewing cases with your company’s dashboard? Here’s how you can learn what features and data are most important. At Health Connective, our primary focus is building dashboards and applications for medtech companies. This often goes beyond the initial build of the dashboard or application, as we work with companies for ongoing support and […]