As marketers, we’re often presented solutions for problems that we may not actually have. All of that stuff could be useful (except for that specific email list). These taglines are written by marketers, so, of course, they sound useful. But the problem with these catchy taglines is that they are written in the hopes that […]
Health Connective Insights
Why Coding Standards Are Essential For Success
If you’re going to build a new house, you want the satisfaction of knowing that it will be done safely and effectively. You don’t want to worry that the foundation is uneven, or the beams are in the wrong places, or the electrical isn’t installed properly. You want to enjoy every minute in your new […]
Don’t Kill the Engine
One of the regular refrains we often repeat as a team is “don’t kill the engine.” Meaning, we can explore ideas as a business, but we can’t let those ideas interfere with providing service to our clients. If something will interfere with our ability to deliver on our core promise, then we have to reconsider […]
Reenvisioning Your Role as a Marketer
How did you get into marketing? What were your expectations? I remember seeing graphic designers’ art back in college and thinking how cool that career path would be, but I wasn’t an artist. I couldn’t do that job. Besides, I had other career paths in mind. Years later, I found my way into marketing by […]
Overcoming Physician Engagement Challenges in 2023
With all of the many changes in the world of healthcare, marketing and communication strategies seemingly need to be completely rewritten on an annual basis. Physicians aren’t as cut off as they were during the height of Covid, but several competing demands are rushing to fill that available time. Physician Availability Let’s take a look […]
Security Essentials
With new cyberthreats happening everyday, a vigilant approach to security is a necessary part of any project. Security is part of every layer of the development process, including the following: Since vulnerabilities can occur in every layer, it’s important to test in each of those areas as well. Covering the basics It’s important to note […]
Call Your Audience to Adventure
This was my first year attending Social Media Marketing World in San Diego, and I certainly left with enough knowledge that my head felt like it was going to pop. Social media is obviously changing in many ways: Rather than going through all of the fascinating details I heard during the meeting, I want to […]
From Product Experience Stats to Satisfaction: Optimize for Retention
If your customers / end users for your product are physicians, you have a highly demanding audience. Their tools need to work every time. If your products aren’t living up to a high standard, then physicians and hospitals may need to take their business elsewhere. If you’re working with patients / consumers, your job isn’t […]