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Ashley Hohensee

See posts authored by Health Connective's marketing manager, Ashley Hohensee.

As the marketing manager, Ashley ensures that our clients’ marketing strategies are put into action. This includes content writing, SEO, online advertising, analytics, and interfacing with the tools, systems, and team members needed to help our clients accomplish their marketing goals.

Avoiding Data Clutter–Even When You Have the Right Tools

June 29, 2022

Pile of documents on desk stack up high

One of the best features of a data management tool, whether a surgical dashboard, customer relationship management system (CRM), or other reporting tool, is the ability to customize your options. Even most off-the-shelf solutions offer some level of customization to help manage your data in a way that is efficient and makes sense for your […]

How Analytics Reporting Can Help You Improve Your Surgical Dashboard

June 14, 2022

Are physicians reviewing cases with your company’s dashboard? Here’s how you can learn what features and data are most important.  At Health Connective, one primary focus is building dashboards and applications for medtech companies. This often goes beyond the initial build of the dashboard or application, as we work with companies for ongoing support and […]

Why We Provide Direct Communication with Our Developers to Clients

May 24, 2022

online meeting

Every application development team has their own process of interfacing with the client and working alongside their developers. For us, we’ve found the approach that works the best for our team and our clients is to essentially become a part of the client’s team. We believe that direct communication between our developers and the client’s […]

Creating an Improved Product Search Experience for Medtech Customers

May 10, 2022

product search improvements

Whether you want to provide your customers with an online catalog of all the products offered by your medtech company, or you actually want to offer the ability to order products online, a robust search tool can be really helpful.  Often, a medtech company might have several similar products or components, and it can be […]

FAQs: Development Timelines for Medtech Apps

May 4, 2022

We are often asked how long it would take to develop a custom application for a medtech company and all of the factors that might affect the development process. The answer is that it can vary quite a bit depending on the company’s needs, the scope of the project, and the different phases required within […]

What Web Accessibility Means for Medtech Companies

April 28, 2022

accessibility tools for internet user

Web accessibility is something that all companies with an online presence should be thinking about and planning for, and the medtech industry is no exception. Although the Americans with Disabilities Act (ADA) does not specifically mention websites and web applications, it has been widely interpreted to include such entities in recent lawsuits. Medtech companies often […]

How We Approach Workflow for Medtech Application Development

April 12, 2022

application planning

When your medtech company has decided to move forward with building a custom application, it’s important to select a company that can not only deliver the finished product you will need, but will also work well with your team throughout the development process. When a medtech company signs an agreement to work with us for […]

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