Product usability is a critical factor in the success of any medical device, both commercially and clinically. Still, not everyone realizes how much goes into making a product more intuitive. We recently had the chance to sit down with Jose Bohorquez, president of Bold Type, to discuss our outlooks for the medical device industry as […]
Health Connective Insights
Be More Human in Your Marketing with the Right Tech
When we look back at all the technological innovations that have come up in our marketing tools, it’s easy to see where we’ve put a barrier between us and the people we mean to help. This isn’t just a problem with how we interact with our audience and our customers. We create the same […]
Keeping the Vision for Your Product in a Hard Economy
If your budget gets cut back, what can you do to stay focused on the purpose behind your product? In medtech, companies aren’t creating pointless products. These devices and technologies are meant to improve patient care. Purpose doesn’t make a medical device exempt from the laws of economics, though. Here are some thoughts on how […]
Brand Communities for Patients and Consumers Go Beyond Offering Support
Patient community is not a new concept, thankfully. Patient communities provide a space (online and/or in person) where people facing a similar condition can come together to support one another. This kind of support may come in the form of providing recommendations on good food to eat while dealing with a particular condition. People may […]
Medtech Companies Need to Create Meaningful Customer Communities
How can medtech companies create value beyond the core features and benefits of their devices? Mark Schaefer, in his book Belonging to the Brand, suggests that companies should investigate building communities that function for a reason other than customer support. Communities can be a convergence of customer experience and marketing. The bond of community is an […]
Your Spreadsheet Is Holding You Back
I love spreadsheets, too. They work. They really do… until they don’t. Spreadsheets Are Awesome Can we take a moment to appreciate what Microsoft Excel, Google Sheets, Apple Numbers, and all the other spreadsheet software out there can do for us? They help us with financial tracking and calculations, but that’s only a fraction of […]
Automation Essentials
A development pipeline automates your testing process and gives your app the best opportunity to deploy successfully. There are simply some tasks that are better for computers to do. Humans are fallible and can take longer to accomplish rudimentary tasks. Besides, if you could set up your testing process once upfront, wouldn’t you want to […]
Are We Carving Out Enough Time to Think?
There are certain times of the year that we designate for planning our marketing, and the rest is meant for doing. The problem with that style of scheduling is that it leaves some significant gaps where plans can go off track or simply become irrelevant. We need regular intervals of review and planning to align. […]