The Health Connective Marcom Newsletter
You’re balancing a lot of competing priorities: creating educational materials for a variety of audiences, keeping sales teams on message, prepping for trade shows and webinars, and running a variety of digital marketing tactics.
We get it. Marketing can be chaotic, but it doesn’t have to be.
In our newsletter, we share tips from our work with marcom teams over the past 24 years. We look at topics like how to create systems that won’t drive you crazy, how to “speak developer” (effectively communicate what you need to developers), and how to demonstrate value to the C-suite and your customers.
In other words, we want to help you have the time and tools you need to be able to focus on the creative aspects of marketing.
Meet Michael Roberts, the Marketing Director here at Health Connective.
After working in the industry for some time now (including 9 years at Health Connective, Michael feels that marketing, as a practice, is far more hectic than it needs to be. He’s currently exploring the role technology can have in reducing that unnecessary stress to free up marketers to be more engaged in their creative work.
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What You Can Expect
Twice a month, we send the latest content from the Health Connective site to help you with the planning of your projects and your team dynamics.
Here’s a sampling of the types of content we write.
Get Your Head Out of the Strategy Clouds for a Minute
Tactics can get a bad wrap, which isn’t always fair. Strategists need to fully understand their tactics and tools to improve their strategies.
When Should a Medtech Company Build a Custom Application?
How to decide whether your medtech company needs a custom application, or if something “off-the-shelf” will meet your needs.
Be the Champion of the Pilot Program for Expanded Buy-In Opportunities
Pilot programs introduce a safe way to test marketing campaigns without companies having to overcommit resources.
The Interview Method: Getting Your Teams to Use Internal Resources
Use an interview with a member of your intended audience to figure out which internal resources best solve current needs in your company.