The Health Connective Marcom Newsletter
Marcom professionals in the medtech industry are balancing a lot of competing priorities.
You need to ensure that customers have the best possible experience with your product, marketing, and community in an industry that is highly regulated. Meanwhile, the marketing space and best practices are constantly evolving.
How do you keep your customer experience at the forefront, while evolving your strategy in a compliant manner?
In our newsletter, we share new strategies that we are seeing in the marketing space, and tips on how to apply them to a regulated industry like medtech. We also share ideas around reinforcing the need for a positive customer experience throughout all of your efforts.
Our goal is to provide actionable tips and resources to help support your marketing efforts.
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Meet Michael Roberts, the Marketing Director here at Health Connective.
After working in the industry for some time now (including over 10 years at Health Connective), Michael feels that the field of marketing is changing at such a quick pace, it can be difficult for highly regulated industries like medtech to keep up. He’s currently exploring the different tools and resources marcom professionals can use to continue to evolve their strategies while maintaining their other responsibilities.
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What You Can Expect
Every three weeks, our Marketing Director Michael Roberts sends his thoughts and observations on topics like marketing strategy, customer feedback, and interesting conversations from our podcast, the Health Connective Show.
Here’s a sampling of the types of content we write:
How Surgeons Evaluate New Technologies
A surgeon shares his process for evaluating and selecting new technologies.
Finding Your Community
How finding the right community of like-minded marketing professionals can help to unlock your creativity and problem solving skills.
Planning for Some Risk-Taking
Medtech marketing teams tend to err on the side of caution, but a bit of risk-taking could help you come out ahead.
