In large organizations, marketers can end up on their own islands. You might call it a “silo” instead, but the basic concept is the same: marketing ends up in its own corner executing plans and hoping that other teams will jump on board when the time comes. This process of developing on our own leads […]
Marcom
There are lots of reasons marketing and communications teams in medtech might need a custom application. Sometimes off-the-shelf solutions can help with your business needs, but the medtech industry may have more specialized needs for an application that more generic software can’t provide, even with customization.
In these articles, we share tips and best practices from our custom development work with marcom teams, including how to evaluate whether or not you need a custom application, how to effectively communicate what you need to developers (whether in-house or third-party), and how to demonstrate value to the C-suite and your customers.
Here are a few quick resources for you in addition to our articles:
The Interview Method: Getting Your Teams to Use Internal Resources
How many times do you find yourself thinking, “But we already created a resource for this! Why doesn’t anyone use it?” You’re certainly not alone! This is a struggle marketing & communications (marcom) teams share across industries. Your sales team may not be aware of all of the decks and PDFs your team created. Your […]
Scaling Back on Your Marketing Operations Budget? Optimize for Precision
As marketing budgets come under more pressure, there’s a greater need for teams to be more precise in the applications that they develop. The days of massive ongoing projects are disappearing, replaced with a rise of custom development projects that solve specific problems. And that means that marketing teams have a greater need to improve […]
Don’t Fall Prey to the Sunk Cost Fallacy for MarCom Applications
If you’re like the majority of marcom leaders, custom applications can be some of your greatest triumphs, as well as some of your toughest headaches. One headache that everyone hopes to avoid is the dreaded point when it becomes clear that an application is not doing what it’s supposed to do. If you’re not careful, […]
Avoiding Data Clutter–Even When You Have the Right Tools
One of the best features of a data management tool, whether a surgical dashboard, customer relationship management system (CRM), or other reporting tool, is the ability to customize your options. Even most off-the-shelf solutions offer some level of customization to help manage your data in a way that is efficient and makes sense for your […]
FAQs: Development Timelines for Medtech Apps
We are often asked how long it would take to develop a custom application for a medtech company and all of the factors that might affect the development process. The answer is that it can vary quite a bit depending on the company’s needs, the scope of the project, and the different phases required within […]
Taking Your App from V1 to V2: Planning for the Initial Launch & Future Iterations
When building a custom application for your medtech company, it’s important to budget for not only the initial build of the application, but also future iterations. Good application development is never a “one and done” type of engagement–future iterations will always be needed to keep up with evolving technology and business needs. If you are […]