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There are lots of reasons marketing and communications teams in medtech might need a custom application. Sometimes off-the-shelf solutions can help with your business needs, but the medtech industry may have more specialized needs for an application that more generic software can’t provide, even with customization.

In these blog posts, we share tips and best practices from our custom development work with marcom teams, including how to evaluate whether or not you need a custom application, how to effectively communicate what you need to developers (whether in-house or third-party), and how to demonstrate value to the C-suite and your customers.

Tips for Running a Successful Co-Branded Campaign for Medtech Companies

February 10, 2021

While co-branded campaigns are a common marketing strategy for health tech companies and providers, creating successful co-branded campaigns can be a challenge. Companies and providers have to balance what they want to say with what the patient will actually care about, and that is often an issue that co-branded campaigns struggle with. On a recent […]

Episode 69: Communities Don’t Create Themselves

February 4, 2021

It takes a digital village to keep providers connected with each other and with emerging tech that can help them provide better care. Jennifer Armstrong, VP of Marketing at Stratus, joins the program to share the story of EEG U, Stratus’ online provider community that is moving their growth goals forward without breaking the bank. […]

Episode 68: Cracking the Code on Co-Branding

January 28, 2021

Co-branding between health tech companies and local providers isn’t always as easy as 1 + 1 = 2. Without considerate planning, it can turn into a double helping of content that isn’t useful for anyone. Success takes finding balance between what the patient is going to care about and what the company and provider want […]

Episode 67: Keep Health Tech Simple … Or Else

January 13, 2021

Health tech companies seem to forget that the last thing a provider wants is something to distract them from caring for their patients, according to Dr. Mike Greiwe, a practicing orthopedic surgeon with OrthoCincy, and founder of the OrthoLive telemedicine platform. As both a practitioner and a tech guru, Dr. Greiwe understands how to help health IT get to […]

Episode 62: Tech Will Never Replace Doctors

December 1, 2020

Brian Carter, SVP of Product at Validic, joins the show this week to share how health tech companies can use their services to educate patients, and not just sell to providers. In this episode, you’ll learn how smaller health tech companies can develop new provider relationships, keep transparency at the forefront, and stay focused on […]

Episode 54: Proving Higher Value in the O.R.

September 17, 2020

The level of service in medical device sales has shifted in major ways. Jim Chessie, Managing Partner at VB Enviro Care, identifies keys for sales reps to provide the highest level of service in today’s operating room as compared to previous years. In this episode, you’ll learn how the surgical team benefits when the rep […]

Episode 52: Overcoming New Sales and Marketing Pressures

August 28, 2020

We’re in an odd phase of the pandemic where we haven’t yet beat the disease, but businesses are begging for some semblance of normal life—and revenues. Michael, Scott, and Jared discuss the challenges that healthcare vendors are facing as marketing and sales indicators have become impossible to project. In this episode, you’ll learn how marketing […]

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Recent Posts

  • The Sunk Cost Fallacy for R&D Teams July 27, 2022
  • Don’t Fall Prey to the Sunk Cost Fallacy for MarCom Applications July 21, 2022
  • Avoiding Data Clutter–Even When You Have the Right Tools June 29, 2022
  • How Analytics Reporting Can Help You Improve Your Surgical Dashboard June 14, 2022

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