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Marcom

There are lots of reasons marketing and communications teams in medtech might need a custom application. Sometimes off-the-shelf solutions can help with your business needs, but the medtech industry may have more specialized needs for an application that more generic software can’t provide, even with customization.

In these articles, we share tips and best practices from our custom development work with marcom teams, including how to evaluate whether or not you need a custom application, how to effectively communicate what you need to developers (whether in-house or third-party), and how to demonstrate value to the C-suite and your customers.

Here are a few quick resources for you in addition to our articles:

  • Healthcare Marketing Event Calendar
  • Medical Device Marketing Glossary

When Should a Medtech Company Build a Custom Application?

February 22, 2022

Health Connective Communication Platform

Skip down to see a free questionnaire based on the contents of this article to evaluate your own need for a custom application. There are lots of business problems and processes that medtech companies face that could be improved with an application. But how do you know whether your company needs a custom application, or […]

How to Put Together a Business Requirements Document for Application Development — Free Sample Document

February 18, 2022

typed business document

Skip down to our free Sample Business Requirements Document When your medtech company is ready to build a custom application, one of the first steps is to provide your developer group, whether it’s your IT department or an external vendor, with a business requirements document. Simply put, a business requirements document spells out the requirements […]

Get Your Project Back On Track, Pt. 3

June 14, 2021

audio tone master and sound mixer board

This week’s episode is the third in a three-part series about getting projects back on track. No matter the size of a project, it’s the culmination of ideas that have come along the way. It’s important to know how to execute ideas and celebrate the people behind them. In this episode, learn how to manage […]

Get Your Project Back On Track, Pt. 2

June 3, 2021

This week’s episode is the second in a three-part series about getting projects back on track. Part 2 focuses on how to blend creativity and analysis, a.k.a. the “art and science” involved in project development. Creativity sometimes benefits from the addition of constraints instead of having wide open spaces. In this episode, learn keys to […]

Get Your Project Back On Track, Pt. 1

May 27, 2021

line soundwave abstract background with voice music technology

This week’s episode is the first in a three-part series about getting projects back on track. The bigger a project, the more likely it is to get derailed along the way, and delays can come with major price tags. How do we exceed expectations and overcome some of these common obstacles? Part 1 focuses on […]

5 Keys to Creating an Effective Physician Finder

May 18, 2021

Doctor with patient and female receptionist working in medical protective masks in clinic lobby. Epidemic prevention concept

Physician finders are a mainstay for many medtech companies, and they can be helpful in getting patients to the providers and hospitals that use your devices. However, not all physician finders are created equal. If you want your physician finder to actually be effective, there are several factors that you should consider. Ultimately, your physician […]

Providing Value to Medtech Customers–Even During Lean Times

May 4, 2021

Your medtech company doesn’t have to be one of the “giants” in the industry, constantly rolling out new products and services, in order to continue providing value to your customers. Even if your company is focused on a single product or service, there are ways to add value without having to develop something big and […]

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