Greg Rainey, a cofounder of Lighthouse Business Solutions, speaks with Scott about the role of the medical device salesperson in the operating room – a role that is ripe for change in a COVID-19 world. Successful sales reps today are showing that they understand the need to balance administrators’ perspective of wanting to reduce the […]
Health Connective Insights
Direct-to-Patient Digital Marketing: How to Stand Out Online
It is becoming increasingly important for businesses of all industries and sizes to focus on the web in their marketing efforts—medical device and pharma companies included. Traditionally, medical device and pharma companies have primarily marketed themselves through traditional methods like print ads, billboards, commercials, etc., as well as face to face meetings with physicians and […]