Co-branding between health tech companies and local providers isn’t always as easy as 1 + 1 = 2. Without considerate planning, it can turn into a double helping of content that isn’t useful for anyone. Success takes finding balance between what the patient is going to care about and what the company and provider want […]
Health Connective Insights
Keep Health Tech Simple … Or Else
Health tech companies seem to forget that the last thing a provider wants is something to distract them from caring for their patients, according to Dr. Mike Greiwe, a practicing orthopedic surgeon with OrthoCincy, and founder of the OrthoLive telemedicine platform. As both a practitioner and a tech guru, Dr. Greiwe understands how to help health IT get to […]
Episode 62: Tech Will Never Replace Doctors
Brian Carter, SVP of Product at Validic, joins the show this week to share how health tech companies can use their services to educate patients, and not just sell to providers. In this episode, you’ll learn how smaller health tech companies can develop new provider relationships, keep transparency at the forefront, and stay focused on […]
Episode 54: Proving Higher Value in the O.R.
The level of service in medical device sales has shifted in major ways. Jim Chessie, Managing Partner at VB Enviro Care, identifies keys for sales reps to provide the highest level of service in today’s operating room as compared to previous years. In this episode, you’ll learn how the surgical team benefits when the rep […]
Overcoming Sales and Marketing Pressures During COVID
We’re in an odd phase of the pandemic where we haven’t yet beat the disease, but businesses are begging for some semblance of normal life—and revenues. Michael, Scott, and Jared discuss the challenges that healthcare vendors are facing as marketing and sales indicators have become impossible to project. In this episode, you’ll learn how marketing […]
Episode 41: Where the Sales Rep Fits In
Greg Rainey, a cofounder of Lighthouse Business Solutions, speaks with Scott about the role of the medical device salesperson in the operating room – a role that is ripe for change in a COVID-19 world. Successful sales reps today are showing that they understand the need to balance administrators’ perspective of wanting to reduce the […]