This week’s episode is the second in a three-part series about custom web applications for today. Justin Bantuelle, Chief Operating Officer & Web Technology Director at Health Connective, breaks down how to choose what you want your custom application to do. In this episode, you’ll learn how to scope the application, the dangers of trying […]
Podcast
The Paradigm Shift of Healthcare podcast is an interview show that discusses how healthcare’s changes impact stakeholders in health systems, insurance companies, technology companies, and the patient population.
Episode 76: Today’s Web Apps, Pt. 1
This week’s episode is the first in a three-part series about custom web applications for today. Justin Bantuelle, Chief Operating Officer & Web Technology Director at Health Connective, breaks down how to know when it’s the right time to build something new vs. using an application that’s already available. In this episode, you’ll learn how […]
Episode 75: Marketing Refresher Series, Pt. 3
This week’s episode is the third in a 3-part “marketing refresher series” covering some of the foundational aspects of your digital marketing that may have been neglected because of the pandemic. As organizations begin to come out of survival mode, it can be easy to overlook the fundamentals. In this episode, Michael, Scott, and Jared […]
Episode 74: Marketing Refresher Series, Pt. 2
This week’s episode is the second in a 3-part “marketing refresher series” covering some of the foundational aspects of your digital marketing that may have been neglected because of the pandemic. As organizations begin to come out of survival mode, it can be easy to overlook the fundamentals. In this episode, Michael, Scott, and Jared […]
Episode 73: Marketing Refresher Series, Pt. 1
This week’s episode is the first in a 3-part “marketing refresher series” covering some of the foundational aspects of your digital marketing that may have been neglected because of the pandemic. As organizations begin to come out of survival mode, it can be easy to overlook the fundamentals. In this episode, Michael, Scott, and Jared […]
Episode 72: The Right Side of the Provider
Everything that it takes for a medical innovation to gain traction requires being on the “right side of the provider.” Maya Said, president and CEO of Outcomes4me, joins the show this week to share how she grew her company’s digital health app to make it easier for breast cancer patients to know all of their […]
Episode 71: Nailing Your Marketing Mix, Pt. 2
You have a lead; now what?? While Part 1 of our marketing mix discussion focused on starting points such as landing pages and content marketing, Part 2 walks through the lead conversion process that happens once someone is in your sales or marketing funnel. In this episode, you’ll learn how to pay more attention to […]