When your company needs a dashboard to review surgical data, you’ll have to consider whether an existing tool like Smartsheet or Tableau will cover what you need, or if you need a more custom solution. It can be really tough to make a good decision with so many options out there, and not knowing how […]
Taking Your App from V1 to V2: Planning for the Initial Launch & Future Iterations
When building a custom application for your medtech company, it’s important to budget for not only the initial build of the application, but also future iterations. Good application development is never a “one and done” type of engagement–future iterations will always be needed to keep up with evolving technology and business needs. If you are […]
When Should a Medtech Company Build a Custom Application?
Skip down to see a free questionnaire based on the contents of this article to evaluate your own need for a custom application. There are lots of business problems and processes that medtech companies face that could be improved with an application. But how do you know whether your company needs a custom application, or […]
How to Put Together a Business Requirements Document for Application Development — Free Sample Document
Skip down to our free Sample Business Requirements Document When your medtech company is ready to build a custom application, one of the first steps is to provide your developer group, whether it’s your IT department or an external vendor, with a business requirements document. Simply put, a business requirements document spells out the requirements […]
Five Keys to Creating an Effective Physician Finder
Physician finders are a mainstay for many medtech companies. These tools can be helpful in getting patients to the providers and hospitals that use your devices. However, not all physician finders are created equal. If you want your physician finder to actually be effective, there are several factors that you should consider. Ultimately, your physician […]
Providing Value to Medtech Customers–Even During Lean Times
Your medtech company doesn’t have to be one of the “giants” in the industry, constantly rolling out new products and services, in order to continue providing value to your customers. Even if your company is focused on a single product or service, there are ways to add value without having to develop something big and […]
Common Reasons Doctors Don’t Adopt New Health Tech & How to Address Them
There is a common misconception that physicians are resistant to adopting new technologies. However, that is not actually the case; the reality is that physicians are simply resistant to upending their normal routines if they don’t feel it truly provides improvement over their normal processes. If the new technology or service adds to their workload, […]
Tips for Running a Successful Co-Branded Campaign for Medtech Companies
While co-branded campaigns are a common marketing strategy for health tech companies and providers, creating successful co-branded campaigns can be a challenge. Companies and providers have to balance what they want to say with what the patient will actually care about, and that is often an issue that co-branded campaigns struggle with. On an episode […]
