As marketing budgets come under more pressure, there’s a greater need for teams to be more precise in the applications that they develop. The days of massive ongoing projects are disappearing, replaced with a rise of custom development projects that solve specific problems. And that means that marketing teams have a greater need to improve […]
When Your MVP Misses the Mark
How do you know when a minimum viable product is too minimal, and what can you do about it? This comes up a lot during custom application projects, and we have found it helpful to review what an MVP is, how to develop it, and how to use it to set up your project for […]
The Sunk Cost Fallacy for R&D Teams
Previously we addressed the sunk cost fallacy for marcom and business teams: the decision to keep an application that doesn’t work, or walk away and start over. This can be one of the more challenging decisions for leaders because, on one hand you’ve spent money to have something developed, but on the other hand, the […]
Don’t Fall Prey to the Sunk Cost Fallacy for MarCom Applications
If you’re like the majority of marcom leaders, custom applications can be some of your greatest triumphs, as well as some of your toughest headaches. One headache that everyone hopes to avoid is the dreaded point when it becomes clear that an application is not doing what it’s supposed to do. If you’re not careful, […]
Avoiding Data Clutter–Even When You Have the Right Tools
One of the best features of a data management tool, whether a surgical dashboard, customer relationship management system (CRM), or other reporting tool, is the ability to customize your options. Even most off-the-shelf solutions offer some level of customization to help manage your data in a way that is efficient and makes sense for your […]
Why We Provide Direct Communication with Our Developers to Clients
Every application development team has their own process of interfacing with the client and working alongside their developers. For us, we’ve found the approach that works the best for our team and our clients is to essentially become a part of the client’s team. We believe that direct communication between our developers and the client’s […]
How We Approach Workflow for Medtech Application Development
When your medtech company has decided to move forward with building a custom application, it’s important to select a company that can not only deliver the finished product you will need, but will also work well with your team throughout the development process. When a medtech company signs an agreement to work with us for […]