When we look back at all the technological innovations that have come up in our marketing tools, it’s easy to see where we’ve put a barrier between us and the people we mean to help. This isn’t just a problem with how we interact with our audience and our customers. We create the same […]
Health Connective Insights
Keeping the Vision for Your Product in a Hard Economy
If your budget gets cut back, what can you do to stay focused on the purpose behind your product? In medtech, companies aren’t creating pointless products. These devices and technologies are meant to improve patient care. Purpose doesn’t make a medical device exempt from the laws of economics, though. Here are some thoughts on how […]
Your Spreadsheet Is Holding You Back
I love spreadsheets, too. They work. They really do… until they don’t. Spreadsheets Are Awesome Can we take a moment to appreciate what Microsoft Excel, Google Sheets, Apple Numbers, and all the other spreadsheet software out there can do for us? They help us with financial tracking and calculations, but that’s only a fraction of […]
Automation Essentials
A development pipeline automates your testing process and gives your app the best opportunity to deploy successfully. There are simply some tasks that are better for computers to do. Humans are fallible and can take longer to accomplish rudimentary tasks. Besides, if you could set up your testing process once upfront, wouldn’t you want to […]
Testing Essentials
Practically everyone seems to understand the need for testing your application before going live. So why is it so easy to take for granted, skip steps, or ignore completely? Testing is something that everybody understands is important. Tests are how you raise confidence that it does what it does before you release it into the […]
Five Reasons Why IT Doesn’t Want to Support Your Next Martech Purchase
Making requests in a corporate environment is a delicate dance of data and psychoanalysis. You need to be able to prove your case, and you need to understand exactly who you’re talking to and what they need. In some corporate dynamics, the system is weighted towards turning away your requests rather than granting them. There […]
Want to Avoid Headaches? Insist on Repeatability
It’s common to focus on the immediate problems that you’re facing when standing up a new project or server. But what about the next time that you need to perform that process? Will you remember all of the steps you took? That’s where repeatability comes in. It might not feel like a priority. Until it […]
How Documentation Can Be Your Secret Sauce
Effective development teams use a set of best practices that are almost unnoticeable, but they can make all the difference. One of those best practices is documentation. When teams prioritize documenting along the way, they save time, money, and grief down the road. This is even more important in a regulated industry like medtech. In […]
