For the past 8 and a half years, I’ve spent a good portion of my time working with the P3 Practice Marketing brand (originally called P3 Inbound — remember when “inbound” was all the rage?). The P3 brand focuses entirely on helping practices, mostly in the orthopedic, spine, and neuro spaces. During that same timeframe, […]
R&D
R&D teams for medtech companies are tasked with innovating to create the right tools for their custom applications and surgical dashboards, and also with ensuring that future iterations of the application continue to provide value for key user groups. When it comes to getting the work done, each option provides benefits and drawbacks, and it’s up to you to pick the best solution: build the application or dashboard in-house, select an off-the-shelf solution, or work with a third-party development team.
In these blog posts, we share tips based on our experience as a development firm who works with medtech companies to build custom applications, as well as our experience in using off-the-shelf solutions and in-house development for our own business needs.
Episode 78: Today’s Web Apps, Pt. 3
This week’s episode is the third in a three-part series about custom web applications for today. Justin Bantuelle, Chief Operating Officer & Web Technology Director at Health Connective, breaks down why Agile development matters. In this episode, you’ll learn the importance of not jumping in before you’re ready, what questions to ask before starting the […]
Common Reasons Doctors Don’t Adopt New Health Tech & How to Address Them
There is a common misconception that physicians are resistant to adopting new technologies. However, that is not actually the case; the reality is that physicians are simply resistant to upending their normal routines if they don’t feel it truly provides improvement over their normal processes. If the new technology or service adds to their workload, […]
Episode 77: Today’s Web Apps, Pt. 2
This week’s episode is the second in a three-part series about custom web applications for today. Justin Bantuelle, Chief Operating Officer & Web Technology Director at Health Connective, breaks down how to choose what you want your custom application to do. In this episode, you’ll learn how to scope the application, the dangers of trying […]
Episode 76: Today’s Web Apps, Pt. 1
This week’s episode is the first in a three-part series about custom web applications for today. Justin Bantuelle, Chief Operating Officer & Web Technology Director at Health Connective, breaks down how to know when it’s the right time to build something new vs. using an application that’s already available. In this episode, you’ll learn how […]
Episode 72: The Right Side of the Provider
Everything that it takes for a medical innovation to gain traction requires being on the “right side of the provider.” Maya Said, president and CEO of Outcomes4me, joins the show this week to share how she grew her company’s digital health app to make it easier for breast cancer patients to know all of their […]
Episode 62: Tech Will Never Replace Doctors
Brian Carter, SVP of Product at Validic, joins the show this week to share how health tech companies can use their services to educate patients, and not just sell to providers. In this episode, you’ll learn how smaller health tech companies can develop new provider relationships, keep transparency at the forefront, and stay focused on […]