Launching Medtech Products in Today’s Environment with Ron Richard

Aired On: July 22, 2025

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Ron Richard, author and founder of BLD Consulting, joins hosts Michael Roberts and Scott Zeitzer to discuss what it’s like to launch new medtech products in the current landscape. With over 35 years of experience in medtech business strategy, Ron shares his insights on how companies can adapt their strategies to the changing times.

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In this Episode

01:07 Ron Richard’s Journey in Medical Product Development
03:17 Challenges in the Current Medical Landscape
06:15 Navigating Product Marketing and Sales
10:21 The Role of AI in Healthcare
16:28 Regulatory Considerations in Product Development
22:00 Final Thoughts and Advice for Entrepreneurs

Quotes From This Episode

Back when I started in the healthcare industry, there were a lot of smaller companies. There were a lot more opportunities to sell products through different channels and through companies that they were a little more nimble, speedy. Now through consolidation and companies getting bought out and acquired, and now they’re under these huge umbrellas…you have less places to sell products. So as an entrepreneur or inventor, you gotta think about that.
Ron Richard

Your most precious commodity is time. And you’ve gotta treat whatever time you have in front of that doctor or that nurse as the most precious amount. And you’ve gotta pre-think, what am I gonna talk about? And you’ve gotta be somewhat nimble.
Ron Richard

I like working more with evolutionary projects and products than revolutionary, because I think pioneering things anymore in the medical field can be very expensive, time consuming. And the third one is the FDA. They can always throw curve balls at you to do more testing and more testing, and it’s like a rabbit hole that you just keep feeding money into.
Ron Richard