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Health Connective Insights

Providing Value to Medtech Customers–Even During Lean Times

by Michael Roberts, Scott Zeitzer and Ashley Hohensee

Your medtech company doesn’t have to be one of the “giants” in the industry, constantly rolling out new products and services, in order to continue providing value to your customers. Even if your company is focused on a single product or service, there are ways to add value without having to develop something big and […]

Common Reasons Doctors Don’t Adopt New Health Tech & How to Address Them

by Michael Roberts, Scott Zeitzer and Ashley Hohensee

Because of the upswing in coronavirus infections, healthcare professionals wear protective masks as they work.

There is a common misconception that physicians are resistant to adopting new technologies. However, that is not actually the case; the reality is that physicians are simply resistant to upending their normal routines if they don’t feel it truly provides improvement over their normal processes. If the new technology or service adds to their workload, […]

Tips for Running a Successful Co-Branded Campaign for Medtech Companies

by Michael Roberts, Scott Zeitzer and Ashley Hohensee

Wearing masks because of the coronavirus outbreak, three doctors confer together. In the background, a female patient and her doctor also wear protective masks.

While co-branded campaigns are a common marketing strategy for health tech companies and providers, creating successful co-branded campaigns can be a challenge. Companies and providers have to balance what they want to say with what the patient will actually care about, and that is often an issue that co-branded campaigns struggle with. On an episode […]

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