Product catalogs may work like ecommerce websites, but medtech company websites have to do more than just serve up product information. Companies need to tell their brand story, guide patients to relevant information, demonstrate why doctors should use their technology, and help administrators understand the value benefits.
In this webinar we covered:
- How to balance usability and SEO (02:13)
Should all of your corporate and product information live on the same domain, or should you guide people to various subdomains? - What to look for in your analytics (13:20)
We know we should be referring to our web stats frequently, but what information will be most relevant for designing a product catalog? - How user expectations should guide design (17:59)
Product catalogs don’t win for being clever. They make money by allowing customers to easily accomplish their goals. Still, we can bring excellent design to usable sites.
Michael spends a great deal of time with the healthcare industry both professionally and personally, which gives him the perspective of what stakeholders on either side of the care equation need.
He began coding in 2008 and subsequently shifted his attention entirely to online marketing. Michael completed his MBA in 2018, focusing on the intersection of healthcare and marketing.
