The world of medical devices represents a wide range in terms of consumer choice. On one end, you have large devices like robots that are largely chosen by the physician. On the other end, there are medical devices that do allow for more patient involvement and choice. Traditionally, these two ends of the medical device […]
Developing Technical Solutions That Capture Physicians’ Needs
One of the prevailing ideas in healthcare IT and medtech is that physicians are resistant to adopting new technology. In our experience, that’s not quite the case. Physicians are actually very open to new technology, as long as they can see that it provides a clear benefit and addresses pain points in their current processes. […]
Creating Effective Product Marketing Content for Each Stage
Product marketers have a tendency to want to jump right into the product features and really show off their product. However, depending on what funnel stage a client is in, that might not be the best strategy. In the earlier funnel stages, we need to ensure that we are laying the groundwork to help potential […]
Turning Contextless Data into Insights
One of the biggest challenges medtech companies face is that physicians are reluctant to take on new technologies unless the new is clearly better than the old. When you have a new product, that can be an uphill battle to prove. When physicians are having to go through training to use a new device, they […]
Are Robots Old News?
“Robots are old news now.” The statement gave us all a chuckle during a recent client call. Once the hot buzzword in the industry, “robotics” is now just another innovative tool in the toolkit for medtech companies. It’s not that robotic devices are incapable of doing impressive things. Far from it. There are entire companies […]
Key Considerations for Your Product’s Digital Experience
The digital experience of your medical device can be just as important as the device itself. As our world becomes inherently more digital, the digital experience of your product is not just an afterthought or a nice-to-have. When it’s well thought out, your digital experience (what we call the “digital ecosystem”) can be the thing […]
Software Architecture to Allow for More Rapid Releases
When your company is developing software for a medical device, regulatory standards can hinder your ability to launch more timely updates unless you plan carefully. This is especially true for software that is considered part of your device by FDA standards (for example, software that is necessary to complete a procedure). This type of software […]
Dialing in on the Product Your Customers Actually Need
When developing a new medtech product, it’s tempting to try to go as broad as possible with the features you include. The more you add on, the more potential users for your device, right? Not exactly. When you try to appeal to every possible need that any potential user might have in a single product, […]
