Consultant Insights: Developing Digital Ecosystems Around Medical Devices
Aired On: September 2, 2025
Company president Scott Zeitzer and COO Justin Bantuelle join host Michael Roberts to share insights on building digital ecosystems around medical devices. You’ll learn what factors to consider, how to prioritize needs, and the importance of getting customer feedback every step of the way.
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More Episodes
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In this Episode
- 02:32 The Importance of Integrated Experiences
- 05:43 Stakeholder Feedback and Communication
- 08:41 Building a Cohesive Digital Ecosystem
- 14:22 Challenges in Different Surgical Specialties
- 17:29 Learning from Industry Leaders
Quotes From This Episode
There’s a lot of stakeholders. There’s a lot of people who need a lot of things in the digital space surrounding the device. You build the device, the device is doing a great job, but that’s not enough. How are you getting updated documentation, IFUs, the kind of critical information back out to your customers in an updated manner, in a compliant manner, right? Someone’s gonna have to solve that problem.
Justin Bantuelle
If the device is not a consistent experience with then these digital solutions that are surrounding it, you’re not gonna look like you really know what you’re doing. You’re gonna create a lot of friction points for your customer. Your overall brand experience gets harmed as a result of it.
Justin Bantuelle
Take a phased approach. It’s something we’re always advocating, but plan a cogent roadmap. Make sure you know where you’re trying to go and communicate that out so that when you’re developing phase one, you’re not digging a hole for yourself and having to redo a bunch of stuff in phase two or phase three.
Justin Bantuelle
