Episode 5
Product Marketing for MedTech with Marnie Hayutin
Aired On: December 5, 2023
Marnie Hayutin, founder of Writing.Health, returns to share tips for marketing messaging that work for medtech. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss how to highlight features and benefits of a medtech product without overwhelming people.
Resources
More Episodes
Finding Your Content Sweet Spot with Marnie Hayutin
October 10, 2023
Developing Tools Doctors Will Actually Use
November 21, 2023
In this Episode
- 00:02:14– Sharing Features and Benefits without Overwhelming Your Audience
- 00:04:27 – The Message Pyramid + The Marketing Funnel
- 00:08:22 – Advice on Creating Content for Each Stage of the Funnel
- 00:14:05 – Methods of Distributing Content to Prospects at Various Stages
- 00:17:57 – Marnie’s Take on When to Use Gated Material
Quotes From This Episode
It’s really important that the products and features be delivered in the right order because features build on each other. You have to ask yourself, “What do you need to know about your product to understand the next feature?”, so that we’re layering it in the correct order so that people can understand one feature as we add it to the next.
Marnie Hayutin
I do find in general, gated content is good. I prefer to gate not the stuff that really talks about the company but the stuff that’s real thought leadership. So I find that if prospects are giving over their name and contact information, it should be a really valuable piece on how to make a big change or an improvement, something that’s very well researched and actually less about your product.
Marnie Hayutin
