Episode 32
Year-End Recap: Connecting with Customers & Their Needs
Aired On: December 10, 2024
Hosted By
To close out the year, host Michael Roberts shares some of his favorite clips from 2024 episodes. Throughout the year, we had several guests who talked about connecting with customers and understanding their needs. In this roundup, you’ll hear some the advice that resonated most with us.
Referenced Episodes
- How Physicians Adopt New Technologies with Michelle Currie
- Episurf’s Product & Customer Support Approach with Patrick Jamnik
- Application Development for Older Adults with Jennifer Cain Birkmose
- Market Positioning for Large & Small Medtech Companies with Rachel Knutton
- Marketing Advantages for Small Medtech Companies with Jantzen Cole
In this Episode
- 1:01 Michelle Currie: Getting in the Headspace of Physicians
- 3:21 Patrick Jamnik: Episurf’s Approach to Customer Experience
- 5:23 Jennifer Cain Birkmose: Respecting Your Customer & Designing for Aging Population
- 6:37 Rachel Knutton: The Need for Memorable Messaging
- 8:14 Jantzen Cole: Risk-Taking in Medtech Marketing
