Episode 19
Analytics Planning for Medtech Companies with Kyle Akerman
Aired On: June 18, 2024
Kyle Akerman of Akerman Analytics joins our host Michael Roberts and our marketing manager Ashley Hohensee to discuss how medtech companies can plan out their analytics and determine what they want to track to measure success. Whether you need analytics for your commercial website, product analytics, or both, the right planning ensures that you are tracking the data that will be most useful to your business goals.
In this Episode
- 00:00:00 – Introduction to Analytics for Medtech Companies
- 00:02:39 – Coaxing Out the Client’s Needs and Goals
- 00:11:11 – Understanding the Problems to Solve and Data Integration
- 00:15:26 – Differences Between Website Analytics and Product Analytics
- 00:20:43 – Holistic Approach to Data Analysis and Tool Integration
Quotes From This Episode
Other people are like, ‘You know, we don’t even know how to measure what we should be measuring.’ So in those cases, I try to connect the dots to, okay, you’ve got these key metrics, so the next step is what questions do you wanna answer with data? Like, what would help you improve your marketing, grow your business?
Kyle Akerman
I kind of frame measurement in, you know, not in like the tool itself or even data, I just like to start out with what do you want to answer? Like what are those burning questions? And then I can say, okay, here’s the information we need to measure. Answer that question. So that’s where the data and the implementation of whatever measurement tool you’re using comes into play.
Kyle Akerman
It’s hard cause you know, there’s a lot of shiny object syndrome. People go into Google Analytics or into whatever dashboarding tool they’re using and they look at everything. But a lot of the stuff doesn’t help them necessarily figure out what’s happening and what to do next. So just getting people to focus. So one of the things I try to get people to focus on their key three. So there I’m saying, you know, just pick three metrics and let’s start off focusing on those and as measurement sophistication grows and maybe your needs, you know, hey, I need to know this too, then expand your measurement.
Kyle Akerman
