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Episode 11

Achieve Product-Market Fit Sooner with Scott Nelson

Aired On: February 27, 2024

Hosted By

Michael Roberts

Michael Roberts

Scott Nelson, Founder of Medsider and Co-Founder of FastWave Medical, joins host Michael Roberts to discuss how MedTech founders can detect product-market fit signals early in the development pathway to ensure that their solution will gain traction at launch.

Resources

  • The Medtech Playbook for Achieving Product-Market Fit 
  • TAM vs SAM

More Episodes

Increasing Speed to Market For MedTech Startups with Bold Type
November 7, 2023

Brand Perception Keys for MedTech with Aaron Hassen
January 30, 2024

Learn More About the Show

Download Transcript

In this Episode

  • 00:00:56 – Importance of Product-Market Fit
  • 00:11:55 – Success Rate of Startups
  • 00:17:19 – The Role of Data in Decision Making
  • 00:20:07 – Balancing Minimal Viable Product and Market Positioning
  • 00:35:11 – The Role of Human Decision Making in the Age of AI

Quotes From This Episode

You have to be really comfortable making decisions in an uncomfortable environment or with imperfect information.

Scott Nelson

I’m a big believer in this acronym of Always Be Capitalizing, but it’s very true for any kind of either founder, CEO, or really kind of leadership team in a startup is that everyone sort of always needs to be having that mindset. Keeping capital in the bank is probably thing number one in order to transition your startup from kind of default dead to default alive.

Scott Nelson

Most of the time the decision is not going to be easy, and what’s worst is continuing to allocate time and budget towards something that’s never going to have legs, that’s never going to have traction.

Scott Nelson
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