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Episode 4

Developing Tools Doctors Will Actually Use

Aired On: November 21, 2023

Hosted By

Michael Roberts

Michael Roberts

Justin Bantuelle

Justin Bantuelle

Host Michael Roberts welcomes Health Connective’s Justin Bantuelle to look at two of the most common reasons doctors resist adopting new technologies, and what developers can do to address that. Maybe what doctors say they want in the beginning stages isn’t what they really wanted. Or perhaps the proposed solution doesn’t make the workflow any easier.

Resources

  • Canary Medical
  • Pristine Surgical

More Episodes

Increasing Speed to Market For MedTech Startups with Bold Type
November 7, 2023

Learn More About the Show

Download Transcript

In this Episode

  • 00:01:06 – Obstacles for New Medical Devices
  • 00:09:46 – Using Data to Help Free Up Patients and Physicians
  • 00:16:33 – The Negatives of Relying on KOLs

Quotes From This Episode

And no matter how smooth the process you’ve made, you’re introducing a very different workflow from the way [physicians] work…. You really need a strong value proposition to justify it. 

Justin Bantuelle

You don’t want to be blindsided by the field changing underneath you in five years and not have that be incorporated into your roadmap, so I do think it’s important to get a spread of opinions. You generally want to assess different demographics. You want to anticipate the market. 

Justin Bantuelle
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