Physician Locators
When a medical device gains enough attention to be sought out by patients, or a medtech company is running ad campaigns to draw more attention to their product, they will typically create online content or even full websites dedicated to direct-to-patient marketing efforts.
Once patients are educated on a new solution and are interested in whether or not it might help them, the next thing they will want to know is how they can get access to treatment with the product. This is where a physician locator can be really useful.
Project Physician Locators
Customer Fortune 500 companies
Description Advanced search tool that medtech companies place on direct-to-patient marketing websites to help patients find a provider, hospital, or health system using their product.
Service Learn more about our services for custom marcom tools like Physician Locators:
Custom Marcom Tools
Search Features
We have built physician locators that allow patients to search in a variety of ways: by location, by preferred provider, by preferred medical facility, etc. Based on the medtech company’s database of providers and medical facilities, search results would show the patients the providers and facilities that were the closest match to their search.
Advanced Customization
Many companies provide a drop-in application that medtech companies can use to fill this need, but customization options are often limited. By developing custom options for each business, we are able to build the physician locator to our customers’ exact specifications.
Some of the ways we have customized physician locators for medtech clients include:
- Utilizing data from CRM systems to provide physician and healthcare facility locations
- Incorporating elements to match brand guidelines
- Developing solutions within an existing website
- Setting up a search feature on a subdomain
Patients want options for their care. If they can find a procedure or product that will dramatically improve their health and quality of life, then they’ll look for physicians and facilities where those services are offered—even if they have to go outside their normal healthcare providers.
– Michael Roberts, Health Connective
