Content Database for Marketing & Training Materials
Users of the internal resources website would never guess how much complex information architecture went into organizing its structure.
The website is elegant and user friendly, whether an employee is downloading files on the front end or an admin is uploading files on the back.
Project Internal Resources Website for Marketing Division
Customer
Description A digital content database that is as elegant on the back end as it is on the front
Service Learn more about our services for custom marcom tools like Internal Resources Website for Marketing Division:
Custom Marcom Tools
Making the process appear effortless was painstaking but rewarding work for the Health Connective development team. The client’s goal was to build an online hub where employees could access files for internal marketing and training initiatives. The development challenge: The files would need to be housed in various locations throughout the site, creating a complex web of interdependency. Each file would have numerous potential output areas, so the website required an intuitive system to assign files to correct locations—one that was not too onerous for site admins.
Our team carefully planned out and built a positioning framework to support the files, which included a mix of Word documents, PDFs, and images. The site’s usability was also enhanced by its high degree of responsiveness. Our developers used SVG and other tools to ensure files rotated and rendered flawlessly on desktop, tablet, and mobile—important functionality that allowed users full access to the site both in the office and out in the field. The project exceeded expectations here with clickable images, seamless transitions between formats, and streamlined navigation.
We focused on optimizing the features the client team really needed—and eliminating those that would have added unnecessary complexity. The client initially requested a full CMS to manage the design of the website, for example. However, when close consultation revealed that granular file management was the more accurate goal, that became the focus.
The result was a living, scalable website with an easy interface that belied the complex hierarchy beneath.
This project was very well executed in the quality of what we produced. It’s one of those where you finish it and the sword maker says, ‘This is my finest work.’
– Roy Mumaw, Health Connective
