How did you get into marketing? What were your expectations? I remember seeing graphic designers’ art back in college and thinking how cool that career path would be, but I wasn’t an artist. I couldn’t do that job. Besides, I had other career paths in mind. Years later, I found my way into marketing by […]
taming-the-chaos
Are We Carving Out Enough Time to Think?
There are certain times of the year that we designate for planning our marketing, and the rest is meant for doing. The problem with that style of scheduling is that it leaves some significant gaps where plans can go off track or simply become irrelevant. We need regular intervals of review and planning to align. […]
Control Marketing Anxiety with Deliberate Boundaries
I love the drive to learn and succeed within our space. It pushes us towards greater achievements, but it can also blind us to some critical weaknesses. We’re hungry for the newest information, and there is always some new shiny object to chase. Every marketing survey seems to include some sort of sentiment that marketers don’t […]