We’ve been talking about gathering customer feedback on a regular basis here at Health Connective. It’s a guiding light that will guide your marketing efforts considerably. But we don’t always have to rely on surveys to get some overarching ideas about what customers are looking for. After all, we’re not the only ones interested in […]
Break the Silo
Modern companies have to find ways to break the siloes between departments in order to yield more efficient and comprehensive strategies.
Quick Wins Versus Trust-Building
Trust is essential to a successful business that stands the test of time. If so, then why aren’t we all focusing on trust a heck of a lot more? Trust isn’t something that just magically happens. It takes intentional effort. PWC ran a survey in May 2022 where they found that 87% of executives think […]
Be the Champion of the Pilot Program for Expanded Buy-In Opportunities
In large organizations, marketers can end up on their own islands. You might call it a “silo” instead, but the basic concept is the same: marketing ends up in its own corner executing plans and hoping that other teams will jump on board when the time comes. This process of developing on our own leads […]
The Interview Method: Getting Your Teams to Use Internal Resources
How many times do you find yourself thinking, “But we already created a resource for this! Why doesn’t anyone use it?” You’re certainly not alone! This is a struggle marketing & communications (marcom) teams share across industries. Your sales team may not be aware of all of the decks and PDFs your team created. Your […]