• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
25 Years

Health Connective

  • About
  • Services
    • Custom Marcom Tools
    • Digital Surgery Online Portal
    • Streamline Your Product Ordering
  • Our Work
    • Surgical Case Review Portals
    • Online Product Catalog
    • Field-Based Program Tracking System
    • Account Management Dashboard
    • Surgical Device Certification System
    • Internal Resources Website for Marketing Division
    • Co-Branding Dashboard
    • Physician Locators
  • Resources
    • Marcom Insights
    • Development Insights
    • The Health Connective Show
  • Get Started
    • Schedule a Call with Health Connective
    • Our Capabilities
    • Security & Compliance

Marcom

There are lots of reasons marketing and communications teams in medtech might need a custom application. Sometimes off-the-shelf solutions can help with your business needs, but the medtech industry may have more specialized needs for an application that more generic software can’t provide, even with customization.

In these articles, we share tips and best practices from our custom development work with marcom teams, including how to evaluate whether or not you need a custom application, how to effectively communicate what you need to developers (whether in-house or third-party), and how to demonstrate value to the C-suite and your customers.

Tips for Running a Successful Co-Branded Campaign for Medtech Companies

by Michael Roberts, Scott Zeitzer and Ashley Hohensee

Wearing masks because of the coronavirus outbreak, three doctors confer together. In the background, a female patient and her doctor also wear protective masks.

While co-branded campaigns are a common marketing strategy for health tech companies and providers, creating successful co-branded campaigns can be a challenge. Companies and providers have to balance what they want to say with what the patient will actually care about, and that is often an issue that co-branded campaigns struggle with. On an episode […]

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 5
  • Page 6
  • Page 7

Primary Sidebar

Sign Up for the Marcom Newsletter

Twice a month, we send the latest content from the Health Connective site to help you with the planning of your projects and your team dynamics.

Popular Marcom Posts

  • Five Keys to Creating an Effective Physician Finder
  • Call Your Audience to Adventure
  • Your Spreadsheet Is Holding You Back

Search

  • About
  • Insights
  • Cookie Policy
  • Privacy Policy
  • Get Started
HIPAA Seal of Compliance
Health Connective

(504) 581-4636
LinkedIn