Healthcare Marketing Conferences in 2020
Healthcare marketers–do you want to expand your learning and get caught up on all of the latest strategies in healthcare marketing? If so, there are a number of healthcare marketing conferences held throughout the year that may be of interest to you.
We’ve compiled a list of the healthcare marketing conferences that are coming up through next year. If you’re looking to learn more about healthcare marketing and connect with others in the industry, these conferences are worth checking out.
EVENT CHANGES DUE TO COVID-19
Please be sure to check with event organizers about upcoming events. Some healthcare events have been cancelled or moved online due to Coronavirus (COVID-19) concerns. We have updated the lists below with the most recent information available on cancellations and postponements.
Current & Upcoming Events
10th Digital Marketing for Medical Devices
September 2020
Virtual
At this sister conference to Digital Marketing for Medical Devices West, professionals in the medical device industry will learn more about digital marketing initiatives. Topics covered include changes in the medical device industry, engaging with potential customers, and overcoming challenges. Attendees include medical device professionals in marketing, social media, advertising, brand management, and product management.
Society for Healthcare Strategy & Marketing Development (SHSMD) Connections
September 14-16, 2020
Virtual
Topics discussed at this annual conference include marketing, digital engagement, analytics and research, public relations/communications, strategic planning, physician strategies, business development, customer experiences, and leadership development. You can network with other healthcare marketing professionals and meet with companies who provide services to help healthcare organizations run more efficiently.
Patient Experience Symposium 2020
September 30 – October 2, 2020
Virtual
This event brings together leaders and stakeholders in healthcare, with the goal of improving patient experience. Attendees include thought leaders, healthcare executives, clinical trial operators, administrators, health IT experts, physicians, and nurse leaders. Topics are focused on ideas and strategies to enhance the patient experience, including best practices, trends, and answers to common issues and pain points.
Hospital Marketing National Spring Conference
October 1, 2020
Virtual
This event is solely focused on executing marketing strategies for hospitals. Attendees include advertising agencies, media companies, PR firms, hospital and healthcare marketers, media buyers, and healthcare providers. Topics discussed at this conference include hospital marketing best practices, choosing the best media mix, developing successful marketing campaigns, and highlighting key practice areas.
Illinois Society for Healthcare Marketing & Public Relations (ISHMPR) 2020 Fall Conference
October 15-16, 2020
Virtual
This conference is open to members of the Illinois Society for Healthcare Marketing and Public Relations (ISHMPR). Speakers at this event will share their expertise, case studies, and industry best practices.
The Virtual Fall Conference is complimentary for ISHMPR members. It will include a “Live Stream Extravaganza,” the Pinnacle Awards Show, and three educational sessions.
Medical Group Management Association (MGMA) Annual Conference
October 19-21, 2020
Virtual
MGMA is an organization for medical practice administrators and executives. MGMA’s goal is to help practice leaders move their practices forward by helping practices find the products and services they need to reduce operating costs and provide a better patient experience. At the MGMA Annual Conference, medical practice management professionals can network, collaborate, and listen to expert speakers on topics ranging from patient engagement and satisfaction to technology and other concerns of running a practice.
Modern Healthcare’s Strategic Marketing Conference
November 12, 2020
Virtual
The goal of this conference is to bring together marketing and communications professionals, hospital executives, and thought leaders to share knowledge on marketing and communications strategies. Topics covered include customer experience, data analytics, video and live streaming, content, and ROI, with a particular focus on attracting millennial patients and looking forward to the future.
Healthcare Internet Conference
Week of November 16, 2020
Virtual
This conference is designed for healthcare executives from hospitals, health systems, group practices, integrated networks, and health plans. Attendees include web directors, marketing directors, public relations directors, and chief information officers, among other healthcare professionals. At this conference, you can learn about how other organizations are marketing themselves, find out about the latest developments in technology, and get connected with vendors who can help your practice accomplish its marketing goals.
Health IT Marketing & PR Conference (HITMC)
November 17-19, 2020
Las Vegas, NV
This event focuses on marketing and PR in healthcare, including social media marketing, healthcare advertising, lead generation, event public relations, blogging, search engine optimization (SEO), and content marketing. Attendees include marketing managers and PR professionals at health IT companies, digital marketers in health IT, and health IT executives focused on marketing. Speakers include healthcare IT marketing and PR experts, as well as marketing and PR experts from outside the healthcare space.
Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) Annual Conference
December 2-3, 2020
Virtual
CHPRMS provides resources for members of healthcare organizations in North and South Carolina. At the organization’s annual fall conference, healthcare marketers and communicators can learn about the ever-changing world of healthcare marketing and get insights from leading experts. At the conference, you will be able to attend presentations from healthcare marketing experts and network with others in your field.
New England Society for Healthcare Communications (NESHCo) Spring Conference
New Dates Unavailable
Portland, ME
NESHCo is a professional society for those in healthcare communications, public relations, marketing, advertising, and public affairs. The organization’s spring conference is one of the largest regional healthcare conferences. Attendees can meet with exhibitors to learn more about available products and services. (Hear Dan Dunlop, a NESHCo board member, on the Paradigm Shift of Healthcare podcast.)
Past Events
9th Digital Marketing for Medical Devices West
Cancelled
Burlingame, CA
This conference was supposed to take place from April 22-24, 2020, but has since been canceled. Those who have registered for this event may have their registration transferred to the 10th Digital Marketing for Medical Devices Event in Minneapolis, MN this September if desired.
At this conference, professionals in the medical device industry will learn more about improving brand recognition and increasing sales among their target audiences. Attendees include marketing, social media, advertising, brand management, and product management professionals within the medical device industry.
Next Generation Patient Experience (NGPX)
August 12-13, 2020
Virtual
The goal of the NGPX conference is to transform patient experience. This conference brings together patient experience trendsetters, visionaries, trailblazers, and leaders to share ideas on how to revolutionize patient experience. It is open to healthcare professionals in executive leadership, physician/nurse leadership, patient experience/satisfaction, service excellence, patient advocacy, marketing, operations, HR, and clinical education. Attendees will have the opportunity to network, meet with vendors, listen to presentations, and share ideas.
Healthcare Marketing and Physician Strategies Summit
August 18-20, 2020
Virtual
This conference is hosted by the Forum for Healthcare Strategists and is designed for health executives in marketing, public relations, advertising, communication, and other executives involved in marketing strategy. The new virtual event will feature senior-level executives in marketing, communications, business development, digital, and physician relations.