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Health Connective

Health Connective

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Paradigm Shift of Healthcare

It’s time to think differently about healthcare, but how do we keep up? Each week, the trio of Michael Roberts, Scott Zeitzer, and Jared Johnson bring you the people and ideas that are changing the way we address our health. If you’re looking for amazing stories from providers and thought leaders who are changing patient care, this is the podcast for you.

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Michael Roberts

Michael Roberts

Michael Roberts is the Marketing Director for Health Connective. He spends a great deal of time with the healthcare industry both professionally and personally, which gives me the perspective of what stakeholders on either side of the care equation need.

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Scott Zeitzer

Scott Zeitzer

For more than 20 years, Scott has helped medical device companies market themselves both in a direct-to-patient capacity and to hospitals and physicians. He holds a masters in biomedical engineering from Tulane University, and he sold medical devices to orthopedic surgeons and neurosurgeons for nearly 10 years.

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Jared Johnson

Jared Johnson

Jared builds innovative healthcare brands through digital strategy and engaging content that turns heads. He is a keynote speaker, prolific content creator, host of the Healthcare Rap podcast and author of Connect the Docs: Put Digital Health Into Practice.

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Connect with the Paradigm Shift of Healthcare in Your Inbox

Every episode of the Paradigm Shift comes with a complete transcript that’s added after the show initially goes live, and we select a favorite quote from all of our guests.

If you’d like to be notified when all the resources for our episodes are available, please use the form to subscribe.

Episodes

  • Episode 71: Nailing Your Marketing Mix, Pt. 2
    February 25, 2021

    You have a lead; now what?? While Part 1 of our marketing mix discussion focused on starting points such as landing pages and content marketing, Part 2 walks through the lead conversion process that happens once someone is in your sales or marketing funnel. In this episode, you’ll learn how to pay more attention to […]

  • Episode 70: Nailing Your Marketing Mix, Pt. 1
    February 17, 2021

    There are so many marketing channels to choose from, and it doesn’t get any easier now that consumer behavior has changed during the pandemic. Sometimes it can feel like all you have to do is choose tactics from a menu, but that usually just leaves a sour taste in your mouth. In this first of […]

  • Episode 69: Communities Don’t Create Themselves
    February 4, 2021

    It takes a digital village to keep providers connected with each other and with emerging tech that can help them provide better care. Jennifer Armstrong, VP of Marketing at Stratus, joins the program to share the story of EEG U, Stratus’ online provider community that is moving their growth goals forward without breaking the bank. […]

  • Episode 68: Cracking the Code on Co-Branding
    January 28, 2021

    Co-branding between health tech companies and local providers isn’t always as easy as 1 + 1 = 2. Without considerate planning, it can turn into a double helping of content that isn’t useful for anyone. Success takes finding balance between what the patient is going to care about and what the company and provider want […]

  • Episode 67: Keep Health Tech Simple … Or Else
    January 13, 2021

    Health tech companies seem to forget that the last thing a provider wants is something to distract them from caring for their patients, according to Dr. Mike Greiwe, a practicing orthopedic surgeon with OrthoCincy, and founder of the OrthoLive telemedicine platform. As both a practitioner and a tech guru, Dr. Greiwe understands how to help health IT get to […]

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Health Connective

About Health Connective

Health Connective has worked in the medical space since 1998. We’ve built websites and applications for clients ranging from surgical practices to device manufacturers.

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