For the past 8 and a half years, I’ve spent a good portion of my time working with the P3 Practice Marketing brand (originally called P3 Inbound — remember when “inbound” was all the rage?). The P3 brand focuses entirely on helping practices, mostly in the orthopedic, spine, and neuro spaces.
During that same timeframe, I also had the chance to work on marketing and communication initiatives for pharma, medtech, cybersecurity, and a few other industries.
We’ve covered a lot of ground over that time period, but we’re getting more focused as a company. We rebranded. Instead of Mudbug Media, we’re now Health Connective, and we focus entirely on healthcare clients for new work.
We still do work with practices at P3, and we still do some marketing and communications as Health Connective. That stuff’s not going anywhere.
But there’s a big part of our company’s work that we’re going to be focusing on a whole lot more.
Surgical Review Dashboards
We’ve worked with several medtech companies over the years. For the companies that use robotics in surgical procedures, our talented programming and front end teams have created dashboards for providers to be able to review key information from their procedures.
One of the real tricks about creating these kinds of interfaces is not overwhelming the viewer. After all, we’ve all encountered dashboards that felt like the following:
Getting these dashboards right requires a lot of communication with our clients. There can be a lot of information to distill, and the needs of clients can keep on changing.
We excel at helping our clients connect their custom data in ways that help physicians easily get to the information they need.
Justin Bantuelle, our Chief Operating Officer & Web Technology Director, describes the rest of our application development as business process modeling. In other words, we take the business processes that companies want to see built out, and we turn them into functioning systems that help take the load off.
This may be an all-new business process, or it may mean that we help people stop having to use Excel to manually track a process.
Long before we ever get into coding anything, we start off with charts like the following to help illustrate what needs to happen within the application. I’ll sheepishly admit that I thought the following process would only take a couple of steps, but here is the kind of work that went into actually identifying all of the components I should have been planning for a project.
Thankfully, our team can help clients figure this stuff out before the building begins, and then we meet with clients regularly to add in or subtract steps as needed.
Changing My Role
I’ll still be involved with P3, but a lot more of my time will go towards Health Connective: to continuing marketing and communications work and to marketing our application development solutions for medtech more effectively.
Just giving everyone a heads-up that you can expect to hear me talking about something other than practice marketing going forward.
Thanks for taking a minute to read through this update. I’m excited about focusing on this side of the business more. If this level of business process modeling or dashboard creation is something your company needs, please feel free to reach out.
Marketing Director Michael Roberts spends a great deal of time with the healthcare industry both professionally and personally, which gives him the perspective of what stakeholders on either side of the care equation need.
Michael began coding in 2008 and subsequently shifted his attention entirely to online marketing. He completed his MBA in 2018, focusing on the intersection of healthcare and marketing.